TTG was the retail consultant for Thorne’s Marketplace, a multi-tenanted retail center in a historic general store in Northampton, MA. This included identifying market voids, creating an overall concept with new tenants and new design for the interior and exterior of the building The challenge was to reposition the property to compete successfully as a shopping destination for the regional and visitor markets. The additional challenge was to accomplish this without a national chain. TTG’s recommendations for a new market position and strategic overhaul branded the center as a “cool” place to go and succeeded in making it a top destination in the region.
