The Rose Kennedy Greenway

Client: A Better City (ABC)

Boston, MA

SUMMARY

TTG served as the Retail Consultant for a study assessing the impact of the “Big Dig” on Boston’s financial district focusing on the new Rose Kennedy Greenway. We evaluated how replacing an aging elevated highway with a linear park and outdoor activity center would impact the retail, dining, and entertainment market. Based on our analysis, we recommended a range of pedestrian-friendly uses to enhance the area.

SCOPE

  1. Evaluated the impact of the Greenway on retail, restaurant, and entertainment markets.
  2. Recommended strategies for increasing market potential through design, traffic changes, and zoning modifications.
  3. Provided building owners with actionable information on potential physical changes and rental space use.
  4. Identified retail concepts and tenant types for properties near the Greenway, and suggested revitalization opportunities for adjacent areas.