TTG assessed the market and trade area and observed the downtown area to be too large to be viable for the market. Based on the qualitative data including several onsite interviews we recommended concentrating the revitalization effort to a workable section of the greater downtown. The focus of the effort for leasing thus became the heart of the downtown with new tenants in restaurants and other retail. We recommended repositioning Lowell’s downtown as a tourist destination, highlighting its performing arts, museums, pubs, and historic mill buildings.
