The Strand

Client: George Mitchell of Mitchell Energy and Gas Company

Galveston, Texas

SUMMARY

TTG was the retail consultant for The Strand in downtown Galveston, Texas. On the National Register of Historic Places, The Strand, a district of 19th century cast iron buildings and the historic shopping street was underperforming with several vacancies. After evaluating the district’s potential as a factory outlet center, TTG guided local architects and the team in revitalizing the area. by repositioning buildings for outlet retail, implementing innovative marketing, and securing leases. With national chains and independent tenants, we helped transform it into a shopping and entertainment district.

SCOPE

  1. Developed a cohesive architectural theme for marketing and leasing materials centered on the historic 19th-century buildings.
  2. Collaborated with architects and graphic designers to emphasize the unique pedestrian environment and shopping experience.
  3. Implemented marketing and leasing strategies that attracted a diverse range of retailers and elevated The Strand’s profile as a prominent shopping and entertainment destination.